The Audience Episode 002: Best-Selling Author, Keynote Speaker, and MarketingProfs CCO, Ann Handley
The Audience Episode 002: Best-Selling Author + Content Maven, Ann Handley
My guest for this premiere episode is best-selling author and the world’s first Chief Content Officer, Ann Handley,. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.
Ann is the Chief Content Officer of MarketingProfs, the leading marketing training company. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.
I’m super grateful for Ann taking the time to chat!
In this episode we explore topics including:
Her creative process and habits, and how those have evolved
Where she looks for and captures ideas
The missing link she sees in many companies’ content
The weird connection between guarding tomatoes from squirrels and intellectual property
I am so grateful for this episode to be graciously sponsored by Ixchel Rainbow Living.
Show notes for this episode with Ann
annhandley.com, where you can (among other things) sign up for the awesome Total Annarchy newsletter mentioned in the episode
The squirrel battle edition of Total Annarchy that we discussed
[INFOGRAPHIC] What’s in Ann’s Bag?