The Audience Episode 003: Godfrey CCO, Michael Barber
My guest for this episode of The Audience is Michael Barber, Senior Vice President and Chief Creative Officer at Godfrey — and all around awesome human and creator of experiences.
Michael’s work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. Michael is one of Marketo’s Fearless 50 which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.
It was a real treat to spend the time chatting with Michael, exploring a variety of things including:
Ingredients and recipes for great experiences (and great speaking experiences!)
How to stay in your personal truth as a speaker, no matter what
Advice for speakers for staying authentic in social media
I can say from personal experience, working with Michael, that he is truly great at his craft of creating memorable experiences for a variety of audiences. I hope you enjoy!
I am so grateful for this episode to be sponsored by Ixchel Rainbow Living.