The Audience Episode 004: StoryFuel Founder Melanie Deziel
My guest this episode is Melanie Deziel, Founder of StoryFuel. Melanie is a brand storytelling speaker who travels the world teaching marketers and publishers how to tell better brand stories. She has spoken at conferences and events around the world, including Content Marketing World, Native Ad Days, Digital Summit, SXSW, Social Media Marketing World, Inbound, and more.
Melanie is on the board of the Native Advertising Institute and teaches Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.
In this chat with Melanie we dive into a bunch of fun things including:
How we can each be better storytellers
Her evolution and best practices as a speaker
Advice for new speakers
And her take on how the event industry can create more opportunities for for thought leaders new to the speaking circuit
I am so grateful for this episode to be sponsored by Ixchel Rainbow Living.